Rosé wine attracts attention during spring and the cherry blossom viewing season. Rosé wine, which has the same pink hue as cherry blossoms, is a must-have item during the cherry blossom viewing season.
However, there are probably many people who don't drink rosé wine outside of spring. Despite the worldwide rosé boom, consumption of rosé wine is low in Japan. Why is the consumption of rosé wine not increasing in Japan? This time we will talk about rosé wine.
Rose wine consumption is on the rise
In France, the volume of rosé wine distributed has increased by 20% in the past 10 years. Meanwhile, the volume of red wine distributed has decreased by 28%. The president of EUAWE (European Association of Wine Economists) explains why: ``The younger generation is drinking rosé wine.It's not just an aperitif or in the summer, it's being drunk throughout the year.''**
Amid the coronavirus pandemic, online drinking parties on Zoom, called Apéro Zoom, have become popular in France, where rosé wine has become a staple. Sales of rosé wine increased by 3.5% during this period. It is believed that rosé wine was chosen because of itsaffordable price and beautiful color.
The consumption of rosé wine is increasing worldwide. From 2002 to 2018, it increased by 40%. It is said that this increase will continue, which is why rosé wine is so popular.
Rosé wine is truly surprising because the annual consumption exceeds the annual supply. As for wine, there are products from multiple years on the market, so rosé wine has not disappeared from the market, but it does mean that there is demand for it. If this happens, producers will also make rosé.
At wine fairs and tastings over the past few years, I had the impression that producers who had not previously made rosé had started making rosé.
Speaking of rosé, Provence
When you think of Provence in France, you think of rosé wine, and when you think of rosé wine you think of Provence, but as you might imagine, 90% of the wine produced in Provence is rosé wine. It is said that Provence was already producing rosé from grapes planted by the Greeks 2,600 years ago, so it is truly the land of rosé wine.
If you've ever been to Provence, you'll probably feel that rosé goes well with Provence, so much so that it's not worth it without drinking rosé wine.
Enjoy seafood dishes and rosé wine while being blown by the sea breeze on the seaside terrace. It's very Provence.
Rosé wine boom in America
In France, more rosé wines are consumed than white wines, with rosé accounting for approximately 30%. The percentage of rosé in Japan is 3%, so you can see how popular it is.
The United States (14%) is the second largest consumer of rosé wine after France. In 2011, Brad Pitt and Angelina Jolie bought a winery in the south of France to produce rosé wine, which became a hot topic around the world. They are rosé drinkers. Since then, it can be said that rosé wine has already been a boom in the United States.
Currently, rosé consumption in the United States is particularly among Millennials. A rosé wine with a millennial pink hue that is perfect for this generation.
A big reason for its popularity is that it looks great on SNS. Nowadays, SNS creates trends. Additionally, the light taste of rosé wine suits the food style of millennials. Rosé wines are preferred by the younger generation who prefer healthy and light meals.
andfamiliarity. You can feel free to drink it anywhere. Rosé wine is also perfect for outdoor occasions, such as picnics and garden parties. Wine doesn't have to follow the traditional rules of sitting slowly at the table, in a glass, at the right temperature, or sometimes decanting. It matches the individualistic, free, and unconventional aspirations of young people. Rosé wine is drunk in any formal way, such as with ice or in cocktails.
Japanese rosé wine market
Why is rosé wine so popular in France and America, but not in Japan?
There may be a rosé boom someday, but for now rosé is a wine with little presence.
The reason is,
- Considered to have a sweet taste
- It is considered to be for wine beginners.
- Because of its pink color, it is thought to be a wine for women.
- It is considered to be in the middle, neither white nor red.
What a place, such as.
All four of the above are misconceptions.
Rosé wines can be sweet, but they can also be dry. The pink color may give you the impression that it is somehow sweet, but let's discard that stereotype.
Also, is it true that rosé is suitable for wine beginners who are not accustomed to the bitterness of wine? Once you realize that rosé wines tend to be dry, you'll realize that they're not for beginners. We live in an era where choosing rosé is cool, and rosé is for wine lovers. I would like you to drink rosé with Feel Free.
The idea that women drink it because it's pink is now a thing of the past. Millennial pink isn't just for women either. This is a genderless modern day. Let's get rid of the idea that something is for women or something for men.
The fact that it is neither white nor red does not mean that it is in the middle. Rosé wine is a wine that has both the good points of white and the good points of red.
food friendly rosé wine
Rosé is a food-friendly wine that can be paired with a variety of meals. Rosé wine has a refreshing and light taste similar to white wine, and goes well with seafood dishes. Although it is light, it has some tannins derived from black grapes, so it can be paired with meat dishes. It is exactly the best of white wine and red wine.
It's also perfect as a side dish with ham, cheese, shrimp tartare, smoked salmon, and more. It goes well with vegetables, and the sweetness of the vegetables marries the acidity of the rosé wine. Ratatouille is a prime example. Ratatouille is a local dish from the Provence region, so pairing it with local rosé wine is a classic.
Rosé wine goes well not only with French cuisine, but also with Chinese and ethnic cuisine. The richness of Chinese oyster sauce is not strong enough with white wine, but it becomes heavy with red wine. Rosé wine is perfect for Chinese food!
White wine is too light for spicy ethnic dishes, so you want tannins. However, red wine can sometimes emphasize the spiciness of the dish. There are ways to use plump white or light red, but rosé is definitely the best choice!
A rosé wine that goes well with Japanese food. The same goes for Chinese food, but Japanese food also has a large number of items per meal. Rather than having to choose a white for this dish and a red for this, just open a bottle of rosé and that's it.
Such a versatile rosé wine. I have no choice but to incorporate it into my daily life! Do not you think so?
See list of rosé winessummary
Japan is lagging behind the world's rosé wine boom, but I want rosé wine to be drunk more in Japan! The rosé wine boom is sure to come! is.
I hope that many people will discover the appeal of rosé wine at home during the cherry blossom viewing season. And even after spring, why not incorporate rosé wine into your dining table?
Rosé wine offers the perfect style for today's times, where you can enjoy life in a rough and natural way.
